Tag Archives: Nintendo

Take your “pink it and shrink it” and stick it

I’m even grumpier than usual thanks to being in bed for most of the week with some stupid virus or somesuch, so I’ve decided to have a rant as part of the recovery process.  So ner.

As a lady geek, one thing that grinds my gears in particular is the “pink it and shrink it” policy of many tech companies.  Remember that Nintendo 3DS “I’m not a gamer” campaign at Christmas, where various women simpered over their coral pink consoles and told the world that they are actually chefs, coin collectors and dog trainers?

It’s a shame we have an LCD telly, because throwing my shoe at the screen when I see awful adverts like these isn’t the same as when we had our CRT telly.  That screen was tough!  I’m thinking of petitioning Samsung to provide Gorilla Glass protective screens with their new tellies for those of us who don’t want to break our equipment…

Anyway, I digress.  I got over it and carried on hacking things to death on my Xbox, as you do.

Now, I’ve admired Microsoft as a company for many years, especially as they seem to have had a good, proactive approach to women in tech from the very start.  I also had the pleasure of meeting and having a very insightful conversation with a lovely Microsoft rep called Linda (unfortunately I’ve lost her business card and despite some desperate Googling I can’t find her) at a seminar last year.  She had lots of positive anecdotes about her life at Microsoft and was really inspiring.  I subsequently joined the Women at Microsoft page on Facebook and have enjoyed a lot of the posts and articles – until this one caught my eye:

Microsoft’s Dara Ibrahim at a Dubai Women in Technology networking event with a *shudder* pink Surface

Really, Microsoft?  I am disappoint.  Truly.

The two examples above only do damage to those of us trying to make it in a man’s world and it really makes me despair.  I’m so tired of tech companies catering to women on the basis that they only live to play Cooking Mama or only use their devices to play Farmville and shop for dresses.

Don’t get me wrong, I don’t hate the colour pink and I’m not a total ice queen when I see a puppy, but not all women who pick up a laptop get upset if the cover isn’t the same shade as their fingernails.  Women are attracted to computing, science and technology for exactly the same reasons as men.

Have you ever considered that, guys?  It really is that simple.